The globalization of the economy and the arrival of the fourth industrial revolution or the digitalization of industry means that we must better understand the environment and companies must know how to manage production and distribution in order to improve the decision-making process and save time, and finally industrial activities. And most importantly they need to know more about customers.
The focus on production, product and sales in recent decades has led us to focus on customers. Therefore, big data must be considered in processes and resource allocation, and ultimately companies must learn how to manage their intangible assets alongside their tangible assets. This process starts with the customer and ends with the customer. For this reason, companies must be extremely careful in this regard to properly manage the flow of information in their environment and have the necessary information and data in a timely and complete manner to guide the organization in business management decisions. Help and enable them.
In this new digital-physical world, new principles are also emerging in the ceramic tile industry. Such as website traffic analysis, inbound marketing, sales through electronic platforms or e-commerce sales channels. All of this points to the need to work with individuals or teams who have digital skills and are fully aligned with the company’s sales and marketing policies. One of the indicators for measuring the level of conflict and the use of information technology by companies operating in this industry is the digital skills coefficient of individuals and companies.
This is an indicator that shows the level of knowledge and executive power of companies in digital skills. In fact, it seems that the digital skills that should be available to companies are not yet fully understood, despite the fact that these tools have been around for a long time in the business world and are very effective in corporate sales and marketing policies.
The very rapid development and increasing evolution of new technologies has made it difficult to stay up to date and keep up with them, and only leading companies in the field of technology can keep up with them. In the context of global trade and investment in global technologies and R & D & I, the ceramic industry has also implemented big data technology in allocating resources and processes in recent years.
In fact, there is a growing interest in implementing big data among ceramic companies in their management and decision-making process. The results of research show that the use of new information technology in ceramic companies is currently in its infancy and is gradually growing. Today there is a special focus on the process of production, sales, product development and maintaining and improving business turnover.
The use of social networks in the ceramic industry has a limited scope and is not considered a necessity. The use of images, videos and photos is more important than other cases. According to surveys conducted in European countries, companies active in this industry use Facebook the most as a social network in the ceramic industry, followed by YouTube, Instagram and Twitter. These companies use social media directly in their relationships with distributors, suppliers and customers.
One of the main reasons for using and sharing information and content on social networks is to review and observe the performance and performance of competitors and what other professional companies have to say about the state of the industry and what plans they have, as well as suppliers and What activities the distributor does in the value chain are examined.
One of the main reasons why industry managers pay attention to the use of social networks, generally focus on promoting their brand and products, as well as developing business strategies and communication management. Also, finding new products, observing the atmosphere of competition and research and obtaining up-to-date information about the events of the ceramic tile industry and related sectors are other aspects of using these networks. Generally, the information and content management of these social networks by companies themselves and It takes place inside companies and only in some companies help is provided from outside experts and teams. Therefore, the use of new information technologies to manage and improve customer relationship is still in its early stages.
